AND MUCH, MUCH MORE

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Supercheap’s Bathurst Popup Flagship Store

Story: Christopher Holder

The Bathurst 1000 is the biggest event in the Australian motor racing calendar. Forget about the circus in Albert Park, Bathurst is the big one, and has been for decades. Mount Panorama and Conrod Straight have permanently entered the everyday Aussie lexicon like Vegemite and Chiko Rolls.

Supercheap Auto’s marketing machine has gone ‘all in’ on Bathurst. It sponsors the event up to the hilt, not just with naming rights and promotions but with a popup flagship store on site for the four days of the event.

‘Popup’ and ‘flagship’ might sound like contradictory terms but not when you see the effort Supercheap goes to. Not only is it a slick retail environment but a place to stage events and competitions.

The Super Retail Group (Supercheap, Super A Mart, Rebel, BCF) is a digital signage innovator and the Bathurst popup flagship leans heavily on a range of signage.

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Supporting them is CV Media & Design. Part of the larger CV Services Group (which includes electrical, plumbing and more), CV Media works to set up and configure the screens for Supercheap Auto, under the watchful eye of Project Manager Scott Barnes.

The showpiece is a nine-screen video wall. This year CV Media has streamlined the look and installation by using a Chief mount for the nine Samsung UC series’ 46E screens. The look is very sleek, hangs by only two points from the stage truss, and took two staff only six hours to set up and configure, using an Atlona HDMI DA solution to direct content to the video wall. “The Chief solution was a huge improvement on our custom frame of previous years,” noted CV Media’s Scott Barnes. “It’s saved on staff time and the look is certainly superior.”

A four-way HDMI switch allows the Supercheap team to toggle between sources (race footage, live camera feed, promotions and more). The Supercheap crew even used the video wall for team meetings after hours.

Two 75-inch displays flank the Samsung video wall and take care of local content and display race telemetry. A further six 65-inch screens are leased to commercial partners such as Bosch, Castrol, Black & Decker, to advertise their product in-store. A 2.6m LED screen as well as three 55-inch outdoor screens keep passing punters informed as to what they’re missing out on inside the flagship tent.

CV Media & Design: 1300 332 029 or cvmediasignage.com.au
Midwich (Samsung, Chief, Atlona): 1300 666 099 or midwich.com.au