Melbourne’s Bourke Street Mall is set to be home to Australia’s biggest full motion, high resolution digital billboard, bringing a slice of New York’s Time Square to the culture capital. Soon to be installed by oOh! Media, the six-storey 197.5sqm screen from Daktronics is set to be one of the most sought after outdoor digital signs in the country, with a number of major brands looking to enter into annual contracts. In addition to displaying full motion advertising, the billboard will also carry local news, entertainment and weather, which will be updated live via the company’s proprietary in-house digital content management system, ARGYLE. The sign is part of oOh!’s new Signature Collection, which will see a network of premium high-end digitised billboards installed at famous locations in all of the country’s major capital cities. The Signature Collection also will include Adelaide’s CBD Gateway at Rundle Mall, Perth’s City Gateway on the Mitchell Freeway and Brisbane’s Story Bridge Gateway which will all come on line in early 2015.
oOh! Media: www.oohmedia.com.au