A backyard mega video wall for the millionaire with everything.
Pretend for a minute that you’re fabulously wealthy. Now, pretend you have more friends than Mark Zuckerberg. Naturally, you love staging elaborate dinner parties, where your mates drop by your modernist mansion for posh nosh and expensive booze. Your wine might be old-school but you most certainly aren’t. You like to surprise and delight — somewhat like the pleasure seeking Euro royalty from way back with their Rube Goldberg-style fountain contraptions that blew the minds of parasoled ladies and incredulous gentlemen. You’ve already got the gee-whiz pool and landscaping — [yawn] so does most of your buddies. You’ve already got the teppanyaki grill — which is a nice theatrical touch. But there’s something missing. Something that will blow minds.
In short, you want the ultimate backyard entertainment rig.
BIG & DAYTIME VIEWABLE
Next step: ring your old mates Urban Intelligence. These guys have helped juice-up your gaff, such that everything talks to everything else: your fridge is ordering its own food and you can listen to your favourite podcast in the shower by just thinking about it.
You discuss your thoughts: “I want an outdoor screen. I don’t care about the technology, but I want it to be big and be clearly viewable anytime of day or night.”
Urban Intelligence get to work. They audition a whole bunch of technologies. No off-the-shelf TV is going to cut it — not bright enough to be any good during the day. They think about a big rear projection image combined with a motorised drop-down screen; they investigate the ‘cube’ technologies where you can build a big screen like Lego; but they finally come across a product from Dynascan.
Here’s a 55-inch LCD LED-backlit display that is as bright as the sun (well, 5000 nits anyway), has a very narrow bezel (11mm), and is full HD. The boys from Urban Intel drop by with a sample, you hop in the pool over lunch and have a look. It’s a winner.
“I’ll take nine.”
500KG TELLY
Easier said than done. Money may be no object but over half a tonne of screenage most certainly is. Fortunately the Urban Intel boys are able to organise some heavy-duty custom mounts and brackets for your 3 x 3 behemoth.
Weather is another problem — electronics and rain don’t mix. Again, Urban Intel are all over it, commissioning a glass panel that automatically rolls away when you spark up the big telly, then rolls back (protecting the video wall from the rain) when the party is over.
How do you feel? Cock-a-bloody-hoop. At 2100mm by 3700mm (or a whopping 5760 x 3240, if you’re thinking in pixels) you have the biggest backyard screen in Christendom. Most weekends it’s all you can do to drag your mates away from the Footy Channel. It’s a blazingly-bright thing of beauty, and everything from your family photos, to Foxtel, to your Blu-ray discs look absolutely gorgeous.
Postscript: Although this story follows a domestic job, Dynascan is shaking up the digital signage market everywhere. Traditionally you either had hi-def images (using ‘TV’ technologies such as plasma or LCD) or you had high brightness (using lo-res LED, scoreboard-style screens). Dynascan’s particular take on lighting a LCD panel with LED provides genuine advantages in terms of brightness, which means that outdoor displays in shopping centres, clubs/RSLs, banking and retail, out-of-home advertising can enjoy hi-def and high brightness.
Urban Intelligence: (03) 9514 6000 or
www.urbanintel.com.au
JEA Technologies (Dynascan): (03) 9757 5060 or
www.jeatech.com.au