Mini Art Beat: Live streamed mobile LED car art turns corner. Story: Christopher Holder The Mini brand has been cultivated to embody everything that hip and urban. Mini drivers are self-consciously cool, contemporary and plugged in. So how about this for a marketing stunt: build a special Mini that’s a mobile piece of visual art. … Read more
New vision boards for MCG The Melbourne Cricket Ground (MCG) will house the largest vision boards at an Australian sports stadium when two new, state-of-the-art screens are installed in time for the 2013 Boxing Day Test. The new vision boards will be more than double the size of the existing screens, part of a continuous … Read more
Royal Randwick’s $168m investment includes one of largest and most sophisticated signage and signboard solutions in the world. Story: Christopher Holder The Australian Turf Club’s $168m redevelopment of the Royal Randwick Racecourse is something to behold. With full glass frontage on all levels, the new grandstand provides an uninterrupted outlook of the racecourse and surrounding … Read more
Opera Kitchen whets appetite with signage . YCD Multimedia, a global leading provider of smart digital media solutions, today announced that the company’s products have been selected to drive promotional displays at the Opera Kitchen restaurant in Sydney, Australia. Media Play, an Australian multimedia company, was the project integrator. Opera Kitchen restaurant is an open air venue … Read more
Sony short-throw projectors take plunge ‘Moana – My Ocean’ is Auckland Museum exhibit that takes visitors on a journey of discovery from Auckland’s east coast to the Kermadec Islands. Auckland Museum Exhibition Developer Victoria Travers explained, “We wanted to invite visitors to become marine explorers and embark on a remarkable journey of discovery in our … Read more
From the moment you start daydreaming about that holiday, to getting yourself comfortable in seat 29E, Sydney Airport wants to join you on a digital journey. Story: Christopher Holder Much as changed since we last checked in with Sydney Airport (Issue 1). The Airport has identified all of the customer touchpoints and has closed the … Read more
Swinburne Uni’s ‘live’ retail digital campaign Swinburne University and agency Hello I’m Venus has joined with oOh! to develop a campaign which sees consumers themselves become the ‘star of the ad’ in a move to promote the wide range of courses Swinburne has on offer. Swinburne’s ‘star in an ad’ campaign is a first in … Read more
The ageless Y Front puts customers in the picture. The Y Front has probably never been in fashion. There again, it’s never been out of fashion either. To celebrate the launch of the original Y Front way back in 1934, Pacific Brands has signed off on a cheeky experiential campaign where consumers can place themselves … Read more
Panasonic lights up Blacktown Sportspark Blacktown City Council has invested in a Panasonic LED Video Scoreboard at its flagship sports venue — Blacktown International Sportspark Sydney, which has been impressing spectators with stunningly sharp images of all the sporting action at the Sportspark’s AFL/Cricket Centre. Blacktown International Sportspark Sydney, formerly Blacktown Olympic Park, was developed … Read more
Fasta Pasta is piloting digital menuboards. Fasta Pasta has been eyeing off digital menuboards for some time now. When Rob Porcaro took on a food court franchise, the stars aligned — it was time to jump in. Why so? The Rundall Place site (downtown Adelaide) was the first food court outlet for Fasta Pasta, and … Read more