BRICKS & MORTAR FIGHTBACK

The GPT Group manages a number of large shopping centres including Highpoint, Macarthur Square, Westfield Penrith and others. The group is headquartered at Melbourne Central. GPT Marketing describes how the big screen fits into a broader content strategy. Column: GPT Marketing The other screens in the centre are managed by Adshel but we do still … Read more BRICKS & MORTAR FIGHTBACK

NEVER BEEN A MORE EXCITING TIME

Story: Mug Punter By the time you’re reading this we’ll have a new government — maybe. And maybe a new Prime Minister — and that’s not necessarily because of who won the election. Tennis elbow is a serious problem in the houses of parliament with all that back-stabbing going on. Even among the winners. Being … Read more NEVER BEEN A MORE EXCITING TIME

IN-STORE CONTENTMENT

Managing Director/Owner of Prendi a full-service digital solutions provider, specialising in creating digital solutions by seamlessly integrating a wide range of technologies, content and interactivity prendi.com.au Column: James Ingram When it comes to in-store digital solutions, I would wager that 1% of your customers care about the brand, bezel size and resolution of your hardware. … Read more IN-STORE CONTENTMENT

BRAND EXPERIENCE

simon stacey

Simon Stacey joined Deloitte Digital this year as its Spatial and Brand Experience Director. Simon brings over 25 years’ experience in aligning the physical and digital brands around the customer journey, communicating brand strategy and creating customer brand experiences. Column: Simon Stacey My background is firmly rooted in retail environments across all sectors. I’ve worked … Read more BRAND EXPERIENCE

LED SIGNBOARDS: WHEN, WHY & WHAT?

Chris is Technical Director of Corporate Initiatives, a national audiovisual integration firm headquartered in Melbourne that specialises in delivering world class innovative projects. He is frequently widely regarded in the industry as an authority on LED. Story: Chris Gauci  It’s a question I get asked more often than just about any other: when does LED … Read more LED SIGNBOARDS: WHEN, WHY & WHAT?

BYPASSING THE BRAIN’S MUTE BUTTON

I’ve been seeing an annoying trend towards obscure advertising. Crafty sods, those advertising folks. Just when you’ve figured out all the mute buttons, the ‘skip’ options and how to block those pesky commercials, they come up with something new that makes you look and listen — and be sneakily advertised at. Bastards. I’m talking about … Read more BYPASSING THE BRAIN’S MUTE BUTTON

OPPORTUNITY COST TIPPING POINT

Lyle Bunn is an independent analyst, advisor and educator providing digital place-based media subject matter expertise to end user and providers. He has published more than 300 articles, whitepapers and ‘how to’ guides and trained over 10,000 professionals. See www.LyleBunn.com for more information and downloadable resources. Story: Lyle Bunn The InfoComm15 exhibition in June reflected … Read more OPPORTUNITY COST TIPPING POINT