Heritage Bank’s retail presence invests in digital.
Heritage Bank enlisted the services of DAT Media to deploy a digital signage solution across its network of branches to enhance the customer experience and streamline marketing communications.
In addition to video walls and high-brightness customer-facing display screens, Heritage Bank recognised an opportunity to engage customers, lower perceived wait times, and make life easier for customers with touchscreen kiosks, which allow them to explore product information, email themselves soft-copy brochures, request a callback to make an appointment and to search branch BSB numbers.
DAT Media developed a bespoke touchscreen application in accordance to a specific brief.
The app was developed on Google’s Chrome Operating System (Chrome OS) for use on the ultra-thin AOPEN 22-inch Commercial Chromebase all-in-one touch-screen display. The Commercial Chromebase is a solid-state device designed for commercial use and is extremely robust and secure, making it ideal for interactive kiosks in high traffic environments.
The second Heritage Bank branch to feature the touchscreen technology was Brisbane’s Garden City branch. As a flagship digital branch Garden City is a great example of how DAT Media’s Chrome digital signage solution is helping to enhance the customer experience, leverage dynamic marketing communications and boost productivity using multiple displays.
Powered by DAT Media and with all digital signage equipment running on the Chrome platform, Heritage Bank have established a reliable, secure, easy-to-use system to bring the in-branch digital experience to life. The Laqorr digital signage content management system allows control of content and devices from a cloud based dashboard to easily manage multiple screens & locations securely from the one portal.
Jane Calder, General Manager Marketing at Heritage Bank, followed the design and roll out every step of the way: “We are putting people first in the digital age by using digital signage and kiosks to connect with and engage our customers and to streamline Heritage Bank’s marketing communications. After trying DIY in-store digital and another digital signage company, we decided to partner with DAT Media and use its Laqorr content management system (CMS) on the Google Chrome platform. We find the system intuitive and easy-to-use and the Chrome platform provides reliable, secure and robust technology to future-proof our in-branch digital strategy”.
DAT Media: (07) 5575 7798 or www.datmedia.com.au
1. Front Window: Facing into the shopping mall in the front window of the branch a well placed 65-inch Philips commercial digital display panel engages shoppers, invites customers inside and highlights Heritage Bank’s current promotions.
2. Branch Entry: Inside the branch multiple high-bright 49-inch Philips commercial screens continue to connect with customers and profile helpful information for branch staff associates and consumers alike. In addition, two of these Philips 49-inch screens are double sided and face outside to where shoppers use the parking paystation near the ATM.
3. Video Wall: A standout feature in all new Heritage Bank branches is a 2 x 2 video wall which comprises four 55-inch Philips commercial screens with extra fine bezels, captivating branch visitors from behind the tellers. The landscape video walls feature Heritage Bank’s marketing team’s latest digital video campaigns along with corporate branding and lifestyle images.
Philips Video Wall
DAT Media selected Philips video wall display products for the Heritage Bank project. The Philips BDL4988XL 49-inch display is instantly attractive on account of its super-narrow bezel that helps create that ‘almost-seamless’ video wall look — nothing worse than seeing important content getting lost in the seams between screens. But a video wall display needs more than an ultra narrow bezel. Just as important is a uniformity of colour, ensuring the video wall appears as one large display rather than a patchwork of screens arrayed together with different picture qualities — I think we’ve all witnessed this in older video walls or video walls using inferior display technology. A ‘failover’ function is also important: If the display loses touch with its primary video source for whatever reason, the Philips BDL4988XL calls on user-defined fallback content from its internal memory, which means you don’t have the embarrassment of a dead screen. The BDL4988XL is a high-brightness display that easily cuts through daylight and architectural lighting. What’s more it’s miserly with its power usage and is rated for 24/7 operation.
Westan (Philips): 1300 963 963 or westan.com.au
4. Touch Screen: The in-branch touchscreen kiosk serves as a self-service tool for customers looking for something in particular. The touchscreen app enables customers using the Commercial Chromebase device to access and email themselves e-brochures for information about loans, credit cards, savings accounts, insurance and more. Other helpful uses include a BSB search tool and an appointment setting function. The device has also proved to be a valuable tool for branch associates to connect with customers and guide them through the best products and services according to their needs.
This rollout wasn’t Heritage Bank’s first foray into digital signage but partnering with DAT Media coupled with a rock solid marketing strategy made for a very different result. DAT Media General Manager, Sam Dalzell, comments:
“There’s no shortage of digital signage being rolled out in retail, and the banking sector is no different. But in DAT Media’s experience, much of it isn’t particularly well resolved: clients struggle to maintain it and often struggle to understand exactly what it’s purpose is.
“For the signage network to really succeed it needs a strong client strategy and a robust technical platform underlying it. When that comes together then you have every chance of success.”
Technically, DAT Media points to Google’s Chrome OS as the crucial missing piece of the digital signage puzzle. Designed specifically for an internet of things (IoT) world, Chrome OS is rock solid, starts up in an instant, and is super-secure.
Neal French, Asia Pacific & Japan Lead (Chrome & Android for Work): “We have been working with DAT Media to support Heritage Bank’s digital transformation for over a year now. It is exciting to see how Chrome technology is providing Heritage Bank customers with a rich in-branch digital experience. DAT Media are great to work with and they treat the customer experience as their number one priority. We at Google are excited to continue this journey with Heritage and DAT Media.”