Pizza Capers’ Digital Menuboards
The Retail Food Group has been in operation for over 25 years and has developed nine diverse and successful food brands plus three wholesale coffee providers. As part of the Retail Food Group, Pizza Capers is a franchised pizza store with over 70 outlets in Australia. Since its inception in 1996, Pizza Capers has been bringing a fresh, tasty pizza product to a competitive market. The Pizza Capers difference is in the customer experience as opposed to the ongoing price war that was existent between its two main competitors.
MOVING TO DIGITAL
Pizza Capers’ aesthetic was well developed, with its uncomplicated yet stylish store design. However, with the growing integration of digital trends into quick service and dine-in restaurants, they felt the need to implement more progressive technologies to ensure their customers were enjoying the best in-store experience. They were looking to take their traditional menus and develop them to be more visually engaging digital platform.
CV Media and Design was able to deliver a complete digital solution for the upgrade of the Pizza Capers menu boards, including the development of new art works and animation. Taking into consideration each store has different store specifications; the team delivered three trial stores, testing the functionality of the signs, the Appspace software platform and the artwork within the different spaces. The technology allows all of the signs to sync and alternate through traditional menu content, animations and displays of new products and special offers. Through a cloud-based content management system, the content can be easily updated in real time and in accordance with the store to store requirements for their offers. The solution links three Philips 43-inch full HD Q-Line screens to display all of the specially designed content.
MORE ABOUT PHILIPS Q-LINE
The Philips Q-Line display is a backlit LCD panel designed for commercial use. It comes with internal memory to store and playback content, and as such is ideal for digital signage applications such as this. It also ships with a SmartPower function for energy saving. The backlight intensity can be controlled and preset by the system to reduce the power consumption by up to 50%, which saves substantially on energy costs during long hours of commercial operation.
The installations at the three trial stores have been very successful and injected new life into the existing environments. The franchisees along with Retail Food Group have been impressed with the performance of the network and the team’s delivery on the software, digital technology, animation and art works. CV Media & Design will be the official supplier of digital screens for all existing Pizza Capers stores wishing to participate in the digital menuboard upgrade.
CV Media & Design: 1300 332 029 or www.cvmediasignage.com.au
Westan (Philips): 1300 963 963 or westan.com.au