Is this the best screen in Australia?
Story: Christopher Holder
Australia’s best? There’s plenty of reasons to believe so.
This APN Outdoor install at Sydney International Airport’s departures hall is a doozy. Supplied by Screencorp, this 2.5mm pixel-pitch LED screen measures 8.8m x 2.7m, is 2200 nits, and resolves 2.81 trillion colours. The screen can handle full 16:9 4K video and have space for further branding on the sides.
Screens of this nature need space to service the modules when required. Raising the level of difficulty was the fact the airport customs hall is situated on the other side of the wall. Screencorp, with the assistance and design by Hanlon Industries, manufactured a frame that houses actuators and hydraulic scissor lift arms that push the entire screen vertically upright forward a metre for servicing.
Clearly this isn’t a bargain basement screen but APN Outdoor has identified it as a flagship primo position: “APN Outdoor prides itself in being the industry leader in large format outdoor digital billboards,” said APN Outdoor’s Marketing Manager, Janine Wood. “We have 31 outdoor installations in big, bold locations such as Darlinghurst, the Young & Jackson corner in Melbourne, King George Square and many others. We are now looking at our internal precincts as well, and the Sydney International Airport is a premier location — the quality of advertiser in the Sydney Airport is very high.
“Currently we have Vodaphone and Nissan advertising on this screen but we’re being approached every day by brands seeing the screen and wanting to be involved. We knew the site would be seen by affluent business and leisure travellers but the advertising community also walk past the screen in their droves. Agency people and marketing directors see the screen and they want to know how they get their brand up there.”
The screen’s content is managed by Scala software and monitored by Screencorp’s management software where real-time diagnostics are sent to Screencorp HQ. All the modules of the screen have power and data redundancy to ensure the screen is never offline.
There’s no question that this is an exceptional screen and demonstrates how seamless LED is muscling in on the territory of video walls.
APN Outdoor: www.apnoutdoor.com.au
Screencorp: (02) 9987 0744 or www.screencorp.com.au
Techmedia (Scala): (02) 9526 7880 or www.connectedsignage.com.au