ADS DON’T SUBTRACT

Ads Don’t Subtract. But We Delight In The Creative  Issue 1 of DigitalSignage was throbbing with expectation. Like pundits the world over we were barracking for ‘critical mass’, breathlessly anticipating the signage ‘tipping point’, when the messiah would come and legitimise digital signage as an advertising platform.  If only there were enough connected screens around … Read more ADS DON’T SUBTRACT

EMOTIONAL BAGGAGE

Melbourne Airport’s 85m statement LED for digital art If you’ve been through Melbourne Airport’s international arrivals hall this year you can’t help but notice something really quite extraordinary. Surrounding a new baggage carousel is an 85m ribbon of digital signage. The display was installed by ENGIE Service — AV, and uses 2.5mm pixel pitch SiliconCore LED panels. The LED … Read more EMOTIONAL BAGGAGE