Sydney airport

FLIGHT TIME

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Martin Salter reflects on his time driving digital innovation in Sydney Airport and what the future of digital signage will look like. Story: Martin Salter Forget about digital strategy. In a world where everything is digital then you need to be looking at your customer strategy rather than a digital strategy. You’ve heard the catchphrase … Read more

LIFT OFF

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From the moment you start daydreaming about that holiday, to getting yourself comfortable in seat 29E, Sydney Airport wants to join you on a digital journey. Story: Christopher Holder Much as changed since we last checked in with Sydney Airport (Issue 1). The Airport has identified all of the customer touchpoints and has closed the … Read more