Publicis Sapient Delivers Data-Driven Signage on BrightSign Media Players with “Premise”

BrightSign announces that digital transformation consultancy Publicis Sapient has fully optimised “Premise”, its digital in-venue platform, on BrightSign’s XD and XT media players. Premise is Publicis Sapient’s fully adaptable, in-venue experience enablement platform, delivering digital signage management capabilities with real-time analytics and A/B testing capabilities. For more than a decade, Premise has been enabling data-driven, … Read more Publicis Sapient Delivers Data-Driven Signage on BrightSign Media Players with “Premise”