Case Studies

VANITY FARE

Sydney Airport_PRI Washroom_combine

Sydney Airport launches digital vending machine first

Sydney Airport has unveiled a world-first retail service for its customers, launching digital touchscreen vending machines that stock travel-size toiletries in its terminals.

The digital vending machines have been designed by Melbourne-based washroom vending company Powder Room Interactive Media (PRI Media) and tailored exclusively for washrooms in Sydney Airport’s T1 International and T2 Domestic terminals.

Customers visiting T1 and T2 will now have convenient access to a range of popular travel-size beauty and grooming products from the likes of Nivea, Carefree, Listerine, Dettol, Durex, Herron, Napoleon Perdis, Gucci perfume and D&G cologne – which meet customs requirements for liquid allowances.

The machines accept credit card payments, including ‘tap and go’ functionality, as well as coin payments.

Sydney Airport Head of Advertising and New Media, Martin Salter, said it was important to offer customers access to everyday essential products and services at the airport.

“Sydney Airport is committed to delivering an exceptional customer experience that offers travellers choice, value and convenience. These new digital vending machines in T1 and T2 will provide our customers with access to the brands and products they want, when and where they need them.

“We’re delighted to be the first airport in the world to offer this unique and innovative washroom experience to our customers.”

PRI Media General Manager, Michelle Davis, said the launch of the digital vending machines at Sydney Airport marked the beginning of a new era in the domestic washroom space.

“The washroom vending machine market has come a long way from the coin-only metal box stuck in the corner of the bathroom. In today’s digital world, consumers want convenience combined with brands they know and trust. Our machines combine easy access to popular personal products and cosmetics with targeted marketing messaging and advertising opportunities,” Ms Davis said.

PRI Media has installed 55 interactive vending machines in both female and male washrooms in T1 and T2. All of the machines feature a 32-inch HD LCD interactive touchscreen with audio, enabled to run TVCs, interactive banner advertising and campaign messaging. The machines will also enable brands to take an active role by facilitating product sampling and promotions.

Sydney Airport: www.sydneyairport.com.au

Powder Room Interactive: 0422 810 080 or www.powderroominteractive.com.au