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AUDIO SUPERCHARGES SIGNAGE

Story: Clive O’Brien ‘Audio and digital signage don’t mix.’ It’s an oft-repeated refrain. We’ve all heard of stories of how digital signage executions have been ruined by audio. ‘Digital signage isn’t a TV advertisement,’ we’re reminded. This is true but it doesn’t mean we should entirely dispense with the ‘A’ in what is essentially and […]

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MOON SHOT

Is the ultimate signage canvas ready for prime time? Story: Mug Punter What’s with the picture of the unicorn? While I promise this isn’t another shocked, post-election rant, I will mention something kind of relevant… maybe… to what happened at the polls. A tenuous, but definite, connection between unicorns and election results [and digital signage?! […]

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ADS DON’T SUBTRACT

Ads Don’t Subtract. But We Delight In The Creative  Issue 1 of DigitalSignage was throbbing with expectation. Like pundits the world over we were barracking for ‘critical mass’, breathlessly anticipating the signage ‘tipping point’, when the messiah would come and legitimise digital signage as an advertising platform.  If only there were enough connected screens around […]

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WAITING GAME

Can you match it with your foyer? Story: Mug Punter Back in the good ol’ days of football, meat pies, Sunday roasts with your mum, and blatant sexism, all any decent company needed in the foyer was a few plastic pot-plants, pastel colours on the walls, some framed prints of dogs playing poker, and piles […]

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SECURITY DETAIL: THE PRICE OF SECURITY IN DIGITAL SIGNAGE

Diego Santa Cruz, PhD, is Technology Architect at Spinetix. Diego has been passionate about Spinetix product security for more than 10 years now, making every effort to deliver, secure, reliable and well-integrated products. He co-founded Spinetix and is in charge of systems level development at the company. Story: Diego Santa Cruz During the past two […]

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LETTING OFF STEAMPUNK

Story: Mug Punter Apparently HD screens are already old hat and no one wants them. 4K is the new black —or should that be ‘blank’, since no one’s actually got any 4K content. How quickly we forget. People believe again that vinyl records and analogue equipment sounds ‘better’. The reproduction has more ‘warmth’ and character. […]

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REALITY BITES

Story: Mug Punter As the old saying goes: ‘people aren’t stupid, y’know’. Well, okay, there are a few who have an unfortunate number of dead pixels between their ears. Oh, all right, given we have seven billion folks on the planet, then the small percentage of genuine eejits still represents a fairly large amount of the […]

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DIRECTIONAL AUDIO COMPLETES THE PICTURE

Clive O’Brien is co-owner and CEO of EAV Technology, a Melbourne-based distributor of broadcast and AV equipment. Clive has over 50 years experience in the broadcast and AV industries in Australia and founded EAV Technology over 30 years ago with his wife, Barbara Ward. Clive is passionate about providing innovative solutions to the AV and […]

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SIGNAGE TURNS CORNER

After some extensive research (meaning, I bought a six-pack of beer, a packet of chips, and I surfed the net) I’ve discovered how architects design modern public buildings nowadays. The secret is in the conceptual stage — when they create those big plastic, table-top models with model trains and papier-mâché parks, and Lego characters. For […]

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BRICKS & MORTAR FIGHTBACK

The GPT Group manages a number of large shopping centres including Highpoint, Macarthur Square, Westfield Penrith and others. The group is headquartered at Melbourne Central. GPT Marketing describes how the big screen fits into a broader content strategy. Column: GPT Marketing The other screens in the centre are managed by Adshel but we do still […]

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