The GPT Group manages a number of large shopping centres including Highpoint, Macarthur Square, Westfield Penrith and others. The group is headquartered at Melbourne Central. GPT Marketing describes how the big screen fits into a broader content strategy. Column: GPT Marketing The other screens in the centre are managed by Adshel but we do still … Read more
Story: Mug Punter By the time you’re reading this we’ll have a new government — maybe. And maybe a new Prime Minister — and that’s not necessarily because of who won the election. Tennis elbow is a serious problem in the houses of parliament with all that back-stabbing going on. Even among the winners. Being … Read more
Managing Director/Owner of Prendi a full-service digital solutions provider, specialising in creating digital solutions by seamlessly integrating a wide range of technologies, content and interactivity prendi.com.au Column: James Ingram When it comes to in-store digital solutions, I would wager that 1% of your customers care about the brand, bezel size and resolution of your hardware. … Read more
Simon Stacey joined Deloitte Digital this year as its Spatial and Brand Experience Director. Simon brings over 25 years’ experience in aligning the physical and digital brands around the customer journey, communicating brand strategy and creating customer brand experiences. Column: Simon Stacey My background is firmly rooted in retail environments across all sectors. I’ve worked … Read more
I’m going to admit to being an unabashed NCIS fan — the original, though the spin-offs have their moments, too. Sure, the show’s full of guns and shooting and dead bodies getting cut up on tables — all the usual good clean fun — but nobody takes it seriously. You’ve got the US presidential race … Read more
Chris is Technical Director of Corporate Initiatives, a national audiovisual integration firm headquartered in Melbourne that specialises in delivering world class innovative projects. He is frequently widely regarded in the industry as an authority on LED. Story: Chris Gauci It’s a question I get asked more often than just about any other: when does LED … Read more
I’ve been seeing an annoying trend towards obscure advertising. Crafty sods, those advertising folks. Just when you’ve figured out all the mute buttons, the ‘skip’ options and how to block those pesky commercials, they come up with something new that makes you look and listen — and be sneakily advertised at. Bastards. I’m talking about … Read more
Lyle Bunn is an independent analyst, advisor and educator providing digital place-based media subject matter expertise to end user and providers. He has published more than 300 articles, whitepapers and ‘how to’ guides and trained over 10,000 professionals. See www.LyleBunn.com for more information and downloadable resources. Story: Lyle Bunn The InfoComm15 exhibition in June reflected … Read more
McDonald’s has been in a worldwide funk. This isn’t some kinda closely guarded corporate secret, everyone knows it, including the new global CEO Steve Easterbrook who made this blunt assessment earlier this year: “Our recent performance has been poor,” he said. “The numbers don’t lie. Our business model is enduring, but no business or brand … Read more
Story: Leon Condon Leon Condon is CEO of Engagis, a regional leader in digital display technology and customer engagement solutions. Its clients include, Telstra, Apple, Amcal, Myer, LJ Hooker and others. Not long ago retailers were feeling under serious threat. It was a case of: Online vs Brick & Mortar, but now it’s … Read more