REALITY BITES

Story: Mug Punter As the old saying goes: ‘people aren’t stupid, y’know’. Well, okay, there are a few who have an unfortunate number of dead pixels between their ears. Oh, all right, given we have seven billion folks on the planet, then the small percentage of genuine eejits still represents a fairly large amount of the … Read more

BRICKS & MORTAR FIGHTBACK

The GPT Group manages a number of large shopping centres including Highpoint, Macarthur Square, Westfield Penrith and others. The group is headquartered at Melbourne Central. GPT Marketing describes how the big screen fits into a broader content strategy. Column: GPT Marketing The other screens in the centre are managed by Adshel but we do still … Read more