Big Story Bridge Screen for oOh!
Outdoor advertising has reached ‘new heights’ in Brisbane’s CBD with the launch of Queensland’s biggest and smartest digital billboard on the Story Bridge.
oOh! Media now lights up Brisbane skies with a Daktronics 16mm-pitch LED screen that not only proves size does matter, but has the capability to carry dynamic targeted messaging using parting technology which enables advertisers to make their advertising relevant to time, date, news, events or weather.
The big digital billboard has been dynamically displaying good luck messages to the Socceroos during the Asia Cup as well as weather and day parting messages including an a.m. message of ‘Good morning Brisbane’ before changing to ‘Good Afternoon Brisbane, Drive Safely’ in the afternoon.
CBUS, Echo Entertainment and the Liberal and National Party are among the first to advertise on the new billboard which will deliver a cumulative audience reach of almost 2.5 million contacts each month.
The massive 190sqm billboard is the first of oOh!’s national Signature Collection, a network of premium high-end digitised billboards at famous locations. Other locations for the Signature Collection will include Adelaide’s King William Street/Rundle Mall, Melbourne’s Bourke Street and the Mitchell Freeway in Perth.
oOh!’s Chief Executive Officer, Brendon Cook said the Out-of-home (OOH) sector has evolved into a unique platform where the delivery of the creative is complemented by the spectacular visuals created by digital technology on big screens.
“While OOH once had fixed posting cycles, we are now able to give advertisers a dynamic and flexible solution that takes advantage of OOH’s ability to simultaneously reach a range of audiences across multiple environments and communities,” Mr Cook said.
The Signature Collection is part of oOh!’s broader digital strategy, which has seen the company invest more than $50 million to date in proprietary platforms, hosting and infrastructure, resulting in its digital OOH revenue contributing 27 per cent of total revenues which is close to 50% more revenue than the entire OOH industry as reported by the OMA.
oOh! Media: www.oohmedia.com.au
Daktronics Australia: (02) 9453 4600 or blair.robertson@daktronics.com