WHAT IS A DISPLAY’S WHITE POINT AND WHY SHOULD YOU CARE ABOUT IT?

The white point in colour definitions is probably one of the least known parameters on a display’s spec sheet. What does it even mean? White is white, no? Most people know it is the combination of all wavelengths of light. So how come different settings exist in the market? The reason is that the theoretic … Read more WHAT IS A DISPLAY’S WHITE POINT AND WHY SHOULD YOU CARE ABOUT IT?

MOON SHOT

Is the ultimate signage canvas ready for prime time? Story: Mug Punter What’s with the picture of the unicorn? While I promise this isn’t another shocked, post-election rant, I will mention something kind of relevant… maybe… to what happened at the polls. A tenuous, but definite, connection between unicorns and election results [and digital signage?! … Read more MOON SHOT

ADS DON’T SUBTRACT

Ads Don’t Subtract. But We Delight In The Creative  Issue 1 of DigitalSignage was throbbing with expectation. Like pundits the world over we were barracking for ‘critical mass’, breathlessly anticipating the signage ‘tipping point’, when the messiah would come and legitimise digital signage as an advertising platform.  If only there were enough connected screens around … Read more ADS DON’T SUBTRACT

SECURITY DETAIL: THE PRICE OF SECURITY IN DIGITAL SIGNAGE

Diego Santa Cruz, PhD, is Technology Architect at Spinetix. Diego has been passionate about Spinetix product security for more than 10 years now, making every effort to deliver, secure, reliable and well-integrated products. He co-founded Spinetix and is in charge of systems level development at the company. Story: Diego Santa Cruz During the past two … Read more SECURITY DETAIL: THE PRICE OF SECURITY IN DIGITAL SIGNAGE

DIRECTIONAL AUDIO COMPLETES THE PICTURE

Clive O’Brien is co-owner and CEO of EAV Technology, a Melbourne-based distributor of broadcast and AV equipment. Clive has over 50 years experience in the broadcast and AV industries in Australia and founded EAV Technology over 30 years ago with his wife, Barbara Ward. Clive is passionate about providing innovative solutions to the AV and … Read more DIRECTIONAL AUDIO COMPLETES THE PICTURE

SIGNAGE TURNS CORNER

After some extensive research (meaning, I bought a six-pack of beer, a packet of chips, and I surfed the net) I’ve discovered how architects design modern public buildings nowadays. The secret is in the conceptual stage — when they create those big plastic, table-top models with model trains and papier-mâché parks, and Lego characters. For … Read more SIGNAGE TURNS CORNER