Opera Kitchen whets appetite with signage .
YCD Multimedia, a global leading provider of smart digital media solutions, today announced that the company’s products have been selected to drive promotional displays at the Opera Kitchen restaurant in Sydney, Australia. Media Play, an Australian multimedia company, was the project integrator. Opera Kitchen restaurant is an open air venue located on the lower concourse of the Sydney Opera House, offering the best views of Sydney Harbour, the Harbour Bridge and the city skyline. The screens are located at points-of-sale at the restaurant’s Misschu Vietnamese food and Bécasse Bakery departments and were originally designed to promote special products and offers through the quieter winter period. YCD Impulse, the company’s solution for merchandising and promotion at the point-of- sale, displays promotional information about the restaurant’s offerings, including some of Sydney’s most sought after dishes and seasonal food specials, as well as information about Opera House events. The screens are connected to the in-house wireless network, and receive content updates via the YCD platform, managed by Media Play. Opera Kitchen has local control to change daily specials. The new screens join a music channel that has been installed by Media Play, with customised playlists featuring soul, reggae and roots to suit the outdoor sunny vibe. “We had great success with the screens’ impact on sales and awareness of items, such as mulled wine, which customers previously would not have known were offered,” said Pete Boyce, Business Operations Analyst, Opera Kitchen restaurant. “We plan to install the YCD Ramp management system and YCD’s Menu Board solution, which will further help us drive sales of new products.” “The project demonstrates the importance of digital media as a promotional and selling tool in restaurants, attracting diners’ attention and assisting them in their decision making process.” said Arik Roztal, General Manager of International Operation, YCD Multimedia. “The ability to create and change promotions easily and quickly at the points-of-sale, according to season, time of the day and stock levels increases sales and enables effective suggestive selling.”
Media Play
YCD Multimedia