TechMedia’s Lift & Learn Turnkey Solution
Here’s something that turned the head of DigitalSignage at the Integrate Expo in Sydney this August. DigitalSignage specialists TechMedia have put this clever turnkey solution together and called it ‘Lift & Learn’. It’s a perfect virtuous promotional and marketing circle, enriching the customer’s retail plonk experience as well as delivering some nifty analytics for the retailer. Here’s how it works:
When a customer lifts a product from the shelf, TechMedia detects the product interaction automatically and relevant information is displayed on a screen. Multiple products can be lifted to compare them.
Lift & Learn uses a small camera to collect audience analytics such as gender, age and attention time. TechMedia pairs this with data about what products are being picked up, and for how long. All of the data is sent live into the Cloud.
TechMedia has integrated Lift & Learn with Microsoft Azure Intelligent Systems Service* and is where the analytical data is centrally stored and accessed to provide real-time feedback to the business on what is happening in-store as well as for detailed analysis of trends over time.
Powered by Scala Digital Signage software. Lift & Learn plugs into a Scala Content Manager. A Lift & Learn analytics console can be placed in head office to display graphs showing statistics and trends in individual stores, by state or nationwide. This information can be used to optimise both content and offerings, and drive sales.
From a customer perspective, the interactivity of Lift & Learn is a big drawcard. It brings that compare/contrast online experience to bricks and mortar retail where customers can handle the bottles and brands… there’s buy-in. What’s more it’s the perfect vehicle to launch product, focus on promotions or increase sales per customer by cross-selling and up-selling. If you want up the ante further, you can use Lift & Learn to provide contextual information in an existing store app using Bluetooth LE beacons.
*Microsoft Azure Intelligent Systems Service is Microsoft’s new Internet of Things (IoT) offering slated for launch in 2015. It is currently in limited public preview and TechMedia is one of a few partner’s globally that have developed solutions to take advantage of this critical expansion in the Microsoft cloud-first data platform.
TechMedia: (02) 9526 7880 or www.techmedia.com.au