Broadway’s theatre owners use digital signage to deliver dynamic content to visitors at high-profile live theatrical events
Concord, ON – May 25, 2011 – Omnivex Corporation, Microsoft Gold Certified Partner and provider of enterprise-level software for digital signage networks, announced that their Moxie software is being used in over thirty Broadway theatres to manage content on digital screens throughout these facilities. The software is used to communicate with the thousands of visitors who attend Broadway performances every year. The three major Broadway theatre owners (The Shubert Organization, the Nederlander Organization, and Jujamcyn Theatres) recognized the opportunity to communicate with Broadway theatergoers in a more clear and consistent way. By creating the new “InTheatre Network,” Broadway is better able to drive theatergoers’ excitement and anticipation of seeing a show and bring a new sense of energy to the theatres.