Signature Digital Media Façade for Optus Store

Entwined team keeps dominating Brisbane’s CBD retail precinct, transforming yet another shopfront of the busy Queen Street Mall into a stunning digital media façade.

The Optus Retail Store located in the heart of Brisbane’s CBD has received a digital face lift, featuring over 5.4 million creative pixels by VuePix Infiled.

The VuePix team worked closely with Entwined engineers to design and install a fully customised solution for this unique project. VuePix AR outdoor modules were seamlessly attached to a customised frame, creating dynamic digital arches on both sides of the main entrance to the store.

Each digital arch is 12.5m long and 2.7m high featuring over 2.7 million pixels. With 3.9mm pixel pitch, the digital platform provides a perfect dynamic canvas to display original visuals, capturing the attention of passers by and welcoming customers to the new Optus store.

Automatic brightness sensors are being used to optimise the screen’s settings to any light conditions. With advanced outdoor protection of the modules & meeting stringent builders’ requirements, the screen is ready to withstand any weather challenge, delivering superb visual performance 24/7.

Each side of the digital façade is controlled via a NovaStar MCTRL 5R processor.