Introduction
People have been toying with the concept of artificial intelligence (AI) since John McCarthy first coined the term in 1956. AI can be defined as the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. In the digital signage industry, we are seeing a split between two categories of solutions: the low cost systems that provide simple, generic (low relevance) messaging to a wide number of locations, and the intelligent systems that provide unique (or high relevance) messages to targeted audiences based on their current situation. When you categorize the various digital signage solutions, they tend to fall at either end of the spectrum. Both models have a place in the digital signage ecosystem, but their application will depend on the business model for the network and should be justified on a total cost of ownership basis.