YOU BET

UBET’S PUNTING TRANSFORMATION

A state-of-the-art sports entertainment experience now awaits you, as UBET unveils the new world of betting.

With giant commercial grade screens, stadium style seating, digital betting devices plus zoned audio, it’s no surprise that punters are impressed.

In fact, betting and foot-traffic have increased, with excellent feedback received about their newly transformed locations; Moonah (Tasmania), New Farm (Queensland) and the bustling Brisbane hotel, The Norman Hotel (Queensland).

These locations are just the start of a nationwide overhaul across another 200 stand-alone UBET outlets and a similar overhaul of 1200 pubs which house UBET agencies.

UBET’s aim for the transformation was to integrate enough digital technology to appeal to younger, digital-savvy consumers, yet ensuring the system was seamless and easy-to-use as to keep the traditional punters onside. With this vision, UBET brought it together with their digital solutions partner Entwined.

“Working with the Tatts Group on the UBET transformation has been a great example of partnership for us here at Entwined.” Says Director of Entwined, Cameron Hanns.

“From the beginning of the project we worked closely with the UBET team, initially given the architects impression drawings to then go and design a robust, digital content delivery solution to meet the UBET vision for their modern-day venues. I think the end result speaks for itself. We are very proud of our investment in this partnership and the delivery of the new UBET sites.”

Along with a complete stadium-style environment, the transformation includes a combination of 42-inch commercial signage panels, across giant video walls, information touchscreens and self service terminals. Additional 85-inch commercial signage panels have brought their Sports and Racing Walls to life. These giant 85-inch displays feature quad-split technologies, seamlessly allowing up to four different shots to be displayed on each screen. With technology continually advancing, quad-splitting on commercial displays provides easier, more seamless deployment and ongoing usage, perhaps eventually superseding matrix switching.

Zoned audio and headphone outlets allow for a more personalised betting experience than ever before.

Plus, benches lined with digital tablets give punters the opportunity to place their bets and browse sporting information through the simple point of touch. Of course, for those punters who prefer the ‘traditional’ paper betting methods they can still do so, while enjoying the stadium-style makeover.

UBET’s busiest location, Surfers Paradise (Queensland), is undergoing the transformation and is the next to open.

The transformation has kept the consumer at the heart of the concept, providing them with a fully-immersive sports entertainment experience which is second only to being at the game or at the track.

An incredible transformation, state-of-the-art digital solution, punters on-side, plus a promising future ahead? You bet.

Entwined: www.entwinedsolutions.com.au

Prendi: www.prendi.com.au