Moment Factory produces something special at Changi Airport
It’s often said that ‘content is king’ and we know that without compelling content, digital signage quickly becomes stagnant and even counter productive — turning people off.
One of the world’s best content producers is Moment Factory out of Montreal.
Changi Airport commissioned Moment Factory to produce two media features each designed to create wonder and captivate audiences in unique ways.
The project illustrates how the best public space signage always surprises and delights. There’s no point playing it safe or being bland. Moment Factory worked with the client for months on this job and it shows.
SECURITY SCREENING ZONE
The security screening zone is now transformed thanks to a large NanoLumens LED install. The media wall displays high altitude landscapes with virtual bas-relief sculptures that subtly come to life.
• The total resolution of the Security Area screen is 10,704 x 768 pixels, for a total pixel space of 8,220,672 pixels.
• Its dimensions are 70m wide by 5m tall.
• The LED pitch of the screen is 6mm.
HERITAGE ZONE
In the heritage zone, real and virtual traditional shop house façades create a backdrop for local culture and storytelling. Appearing static at first, the two LED façades spring to life with an engaging neighbourhood love story that brings two Peranakan families together.
Music was a key ingredient for this show, provided by Dick Lee. His uniquely Singaporean sensibility adds a level of detail that helps to incorporate all the elements.
One of the most challenging aspects was working and testing in an active construction site. The virtual lighting in Peranakan Love Story needed to perfectly match the ambient lighting conditions of the space to achieve the trompe l’oeil effect.
A user-friendly show control system was designed, provided by the integrators, E&E, that allows a flexibility and simplicity in programming content. This ensures that the local staff can adjust and optimise the content schedule in just minutes, as inevitably there will be times, either in an emergency situation or something else that’s unforeseen when the content won’t be helpful.
Moment Factory: momentfactory.com
Nanolumens: nanolumens.com