Engagis announces the completion of the roll out of a digital signage media network supporting 1000+ screens across 500+ StarMart and Foodary petro-convenience retail sites Australia-wide.
The rollout was rapid to maximise incremental sales and monetisation from the media network. 440 StarMart sites were completed in 3.5 weeks and 70 Foodary sites were completed within 2 weeks. The peak deployment being 51 sites in a single day.
The high definition screens will be supported by new media players and content and advertising will be managed and distributed using Engagis’ proprietary cloud based Content Management System (CMS) called Eze Impress.
Engagis will provide full 24/7 support for the network.
Engagis partnered with specialised media sales company Motio (part of XTD, ASX: XTD) who will have exclusive media rights for 5 years and will facilitate advertising access to shoppers at Caltex/Ampol’s StarMart and Foodary retail stores across Australia..
Anonymous data collection will be used to tailor campaigns and messaging for specific audiences at particular locations and communicate with customers at the point of purchase, driving an increase in sales.
Engagis: www.engagis.com
HARDWARE SPEC
Single-screen displays: Samsung QM43R
Foodary displays: Samsung VM46R-U & PM32F for matrix set up.
Media players: Enhanced Media Player EMP18 (Shuttle DS77U)
Video wall brackets: VESA 100 × 100mm to 600 × 400mm
Ceiling mounts: Heavy-duty dual triple-mount bracket, max, VESA 600 × 400mm
Content Management System: Engagis’ proprietary ‘Eze Impress’ cloud platform