Wuxi Inter IKEA takes advantage of Daktronics LED tech
As LED technology evolves, customers and architects continue to take advantage by creatively lighting up every type of space imaginable. Most recently, Wuxi Inter IKEA Center Property Company Ltd. in Wuxi, China, installed a large video display and covered a three-storey glass lift shaft with freeform LED elements from Daktronics.
“Daktronics provides state-of-the-art LED technology with is quality assured, both in use and installation,” said Magnus d’Oldenburg, senior property director for Inter Ikea Center China Ltd. “Our new huge screen makes an unforgettable impression.”
The freeform installation covers three sides of the lift with Daktronics ProPixel freeform elements on 50 millimetre line spacing. The back section measures 15.46 metres high by 7.6 metres wide and each side section measures 15.46 metres high by 2.6 metres wide. The store can now provide relevant, timely advertising and messaging to shoppers in a space that is commonly used for static signage.
The main video display measures 9.8 metres high by 6 metres wide and features 10 millimetre line spacing of SMD (Surface-Mount Device) LEDs. SMD displays allow for tighter LED spacing to provide crisp, clear imagery and video with exceptional contrast and wide angle visibility.
“The Inter IKEA Center Group selected Daktronics out of the field of vendors to provide LED video displays for their Wuxi Livet Shopping Center,” said Jon Minor, China sales and marketing director. “We understood they were interested in providing very special display systems to helps differentiate their facility in the Chinese market. By reviewing the interior design and visiting with the designers on the project, we created special designs to give them artistic displays that would provide revenue-generating opportunities for the venue.”
The new displays will help create a pleasant atmosphere in the shopping centre with ambient lighting while also providing additional pertinent information.
Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.
Daktronics Australia: (02) 9453 4600 or blair.robertson@daktronics.com