Australian media company oOh!media turned to NanoLumens to design a show-stopping advertising solution for Sydney’s Broadway shopping centre.
Stephen Rubie, Director of Digital Place Solutions, NanoLumens’ representative in the region, explained: “Because of NanoLumens’ lightweight technology, we were able to utilise unused internal airspace within the central atrium of the shopping centre without incurring any additional structural costs. We were able to suspend a massive double-sided LED display within the atrium area that is surrounded by three levels of escalators. The net result is that advertising digital content is seen by virtually everyone who comes into the Broadway Sydney!”
The display is a double-sided 4.5mm pixel pitch NanoSlim banner measuring 2.44m wide and 4.42m high (512 x 928px) and weighs 573kg. The Broadway installation is a big deal for NanoLumens as it is the first in a heavily trafficked retail location in Sydney.
NanoLumens: www.nanolumens.com