MECCA Brands partners with Brisbane-based digital specialists, Prendi, to bring a new kind of retail experience into its stores.
SOCIAL CONNECTION
Identifying the need amongst its community for greater connectivity, MECCA has integrated social media capabilities to enhance the conversation both online and in-store. Integrating platforms for customers to create their own, personalised content to be easily shared amongst their network.
DIGITAL SIGNAGE
Prendi installed screens in different configurations to show custom animated content to enhance the MECCA brand and messaging. Multiple layouts were decided on and reused across multiple stores to allow ease of creating content, and drive digital engagement in-store.
With Prendi’s creative team of designers, technology experts and business strategists, they are well-equipped to transform your physical space into a branded, interactive experience.
Prendi: www.prendi.com.au
SELFIE STATION
MECCA’s front-row glamour is taken to new heights with the Selfie Station, enabling shoppers a fun way to go social with their in-store experience. Within a photo booth station – the interactive display prompts individuals and groups to “step into their most flattering light”, taking snaps and personalising the filters and GIFs before sharing online.
The selfie station combines a custom enclosure, lighting and camera with a touchscreen application. Prendi handled all interactive application development and hardware deployment for the Selfie Studio.
HOW-TO TOUCHSCREENS
MECCA has made accessing product information a more seamless experience by introducing its popular #MECCABeautyJunkie YouTube videos into the in-store environment. Built into the Beauty Bars located at the centre of the store, the 10-inch displays enable customers to view and simultaneously try products prior to purchase. The application features a range of different make-up techniques, making the in-store experience more informative and seamless than ever before.