Samsung’s second generation of its Smart Signage Platform promises even easier set up of stand alone digital signage. So we’re talking largely about single signs in small business, like a cafe/restaurant menuboard, retail advertising, wayfinding, message boards, or in public spaces, waiting rooms and queues. Samsung realises that often the owner of the signage won’t have access to a graphic designer or sophisticated software to build and schedule the content. Building content is as easy as plugging what you have into the display via its USB port into the on-board memory. From there, you can access the templates for easy content creation. You can add picture-in-picture functionality if you wish, what’s more you can set up alternative ‘channels’ of content (say, an a.m. channel and a p.m. channel) which can be scheduled or switched via a remote control. If you can operate a TV you can now have high quality signage that will look professional. If you outgrow your single display and wish to add further panels, then don’t panic, as the Samsung Smart signs are scalable. It’s easy to set up a network of displays with a web-based display and content controller called MagicInfo.
Samsung: business.partner@samsung.com or samsung.com/au/business