Aurora LED is a new, ready-to-go player in the market
Large format LED for retail and commercial applications is now utterly mainstream. No longer a tweaky, specialist product, LED is a commodity item.
If that’s the case, wouldn’t it be great to have a reliable vendor of high quality LED offering a super-simple, fully-contained ‘plug ’n’ play’ package?
Westan, best known as the Philips commercial display distributor in these parts, has asked itself the exact same question and determined that there’s a need in the market for just such a product.
Partnering with an industry veteran and a trusted Chinese manufacturer, Westan is marketing a new range of Aurora LED products.
Doubtlessly the range will expand but the initial pitch is the supply of a handful of LED panel sizes in 2.5mm or 3mm of pixel pitch. The package is absolutely ready to roll, all they need is power and an HDMI cable.
EASY OPTIONS
The 90-inch, 2.5mm pixel pitch package will undoubtedly be a popular model for digital signage applications. Retail shop fronts, corporate messaging… it’s an affordable unit that requires no specialist knowledge to install and thanks to an onboard high-quality scaler you don’t need to get overly tweaky with the content you send it — the Aurora LED panel will fill every pixel with high-quality video.
There’s a freestanding version of the 90-inch model as well.
If you’re after something altogether more imposing, the Aurora 5m x 3m, 2.5mm pixel pitch product is ideally suited to large-scale applications — think: shopping mall atriums and more.
The 103-inch, 3mm pixel pitch model completes the range at this time.
The LED is lightweight, slimline, easily maintainable, and thanks to the aluminium heat sinks, fanless.
Aurora has been designed for Australian conditions and looks to be an immediately viable and affordable alternative.
Westan: www.westan.com.au