Gaye is an experienced marketing professional, having launched her career in marketing in FMCG working for a multinational Reckitt & Colman for 10 years, followed by stints at McDonald’s (as National Marketing Manager), Telstra and Church & Dwight. Gaye is now relishing the challenges of agency life in her role as Marketing Director for GuihenJones … Read more
Auto health checks for liars. Story: Mug Punter It looks like George Orwell’s Big Brother is being slowly replaced by something far worse – Big Mother. It was bad enough back in the old days, when your mother wouldn’t let you step outside the door without checking you’d cleaned your teeth, scraped under your fingernails … Read more
Story: Mug Punter Digital signage, it seems, knows no boundaries – but maybe it should. The local chemist, for example, you might agree is somewhere that modern display technology is taking things too far. It’s kind of in the ‘too much information’ category. Things have never been perfect. It would be great for blokes if … Read more
Story: Gaye Steel Gaye is an experienced marketing professional, having launched her career in marketing in FMCG working for a multinational Reckitt & Colman for 10 years, followed by stints at McDonald’s (as National Marketing Manager), Telstra and Church & Dwight. Gaye is now relishing the challenges of agency life in her role as Marketing … Read more
Story: Matt Abercromby Matt has spent over ten years advising Australia’s leading brands in Media, Retail Technology, Property and Law. He is the Marketing Manager of Engagis, Australia’s leading digital solutions company, which provides digital solutions to over 4000 retailers, and creates connections for the … Read more
Story: Christopher Holder You could hardly want for two more conflicting styles. In the blue (pill) corner is the Chemist Warehouse. No pretences here, just pharmaceutical products at trim prices piled high on industrial shelving. In the Green (Frogskin) corner is Oakley. Nothing mundane here at an Oakley concept store, it’s all about image and … Read more