It’s always worth checking in on Times Square. It’s the the St Peter’s basilica of digital signage. Recently, Google has been running a campaign on one of the huge screens there. Funky Android characters populate the space. It’s a stunning advertising campaign on the world’s largest digital billboard. It does go to show, the bigger … Read more
Martin is Head of Advertising & New Media at Sydney Airport, leading an integrated digital strategy which incorporates web, mobile, digital outdoor and an extensive digital signage network across the T1 and T2 terminals. Story: Martin Salter We are constantly fine-tuning the digital signage at Sydney Airport. It’s been an interesting journey as we form … Read more
Sean Matthews, President & CEO, Visix, Inc. and a 21-year veteran of the visual communications industry. Since taking on the helm of Visix in 2004, he has introduced a suite of new products and services, growing revenues by more than 471 percent and tripling the number of employees to provide better products and services. Story: … Read more
Andrew is Sales Director of OAMM, the operator of the largest network of Australian sports and concert venue screens, including Allianz, SCG, Etihad and All Phones Arena. Story: Andrew Christopher There’s a good reason why the stadiums have invested and continue to invest technology. The primary reason is to improve the fans’ experience. The more … Read more
Story: Mug Punter For hundreds of years museums have rightly been dim and dusty places, protectors of our heritage filled with tattered books and moth-eaten, stuffed animals; our precious history safeguarded behind glass cabinets with little name plaques written in Latin. Admittedly, not a place for the academically faint-hearted. Usually, you could pick up a … Read more
Story: Gaye Steel Gaye is an experienced marketing professional, having launched her career in marketing in FMCG working for a multinational Reckitt & Colman for 10 years, followed by stints at McDonald’s (as National Marketing Manager), Telstra and Church & Dwight. Gaye is now relishing the challenges of agency life in her role as Marketing … Read more
Story: Christopher Holder Okay, I’m going to lead with something uncontroversial: spam is bad. No one likes spam. Spam is like digital bacteria: it’s everywhere, and mostly you can avoid the worst of it if you’re careful. Stats I’ve read suggest spam accounts for well over half of all the world’s web traffic, and I … Read more
Story: Mug Punter Commercial billboards and signage use to be aimed at a demographic. There was a target audience figured out by the client along with the advertising gurus and the tricky, clever bit that cost a lot of money was tailoring the billboard content to suit that audience — which still represented a few … Read more
British actor, author, comedian and social commentator Stephen Fry once brilliantly tweeted: “One technology doesn’t replace another, it complements it. Books are no more threatened by Kindle than stairs by elevators!” Just as video didn’t kill the radio star in the ’70s and Napster didn’t destroy the music industry in the ’90s, digital signage should … Read more
Ken Goldberg has been the CEO of Real Digital Media since 2004, where his experience in IT, retail systems and entrepreneurship have all been put to use. Ken is currently Vice Chairman of the Digital Signage Federation, and will serve as its Chair in 2015. You can check on Ken’s blog at www.realdigitalmedia.com/digital-signage-blog or subscribe … Read more