Tom Bradley Terminal’s State of the Art Signage.
They call it an Integrated Environmental Media System or IEMS (mercifully) for short. And it’s going gangbusters at the new Tom Bradley International Terminal at LAX. The IEMS was developed by MRA International in concert with the LA World Airport’s executive team.
The IEMS consists of seven media features, with approximately 9600sqft of combined active display area designed by Marcela Sardi of Sardi Design. Providing the technical solution was Smart Monkeys.
A brief tour of the seven media features includes: The Welcome Wall, which greets arriving international passengers as they exist passport control. A dramatic 80-foot portrait-mode LED wall bisects the presenter departure bridge with content ranging from stunning atmospherics to joyful scenes of greeting.
The Bon Voyage Wall delivers a unique sendoff for departing passengers as they clear security and cross the departure bridge.
The Story Board is a 120-foot long multi-panel LED display that spans the west end of the Great Hall and is suspended on custom trussing so the panels appear to be floating.
The Time Tower is built around the Great Hall’s elevator tower. The 72-foot high, four-sided media feature has an upper surface composed of high-resolution 6mm-pitch LED panel and a base of 10mm LEDs behind diffused glass panels whose interactive surface reacts to the gestures of passengers as they approach.
Above the Time Tower is the curved Destination Board, which displays flight departure information while entertaining passengers with visual data on destination cities. An arched LED crest displays graceful patterns related to the display.
Two Portals provide a transitional experience as passengers leave the Great Hall en route to their departure gates. Each Portal consists of ten 28-foot tall columns of vertically stacked 55-inch LCD monitors. As passengers walk by the Portals their movement causes the content to move and transform.
You’d be excused for thinking the technical solution for such a mammoth undertaking would be immense. Rather, the system resides on only 8U of rack space. The Smart Monkeys’ ISAAC media platform helps to turn a complex scenario into a simple to manage system. Seven Grass Valley K2 quad-channel playout units, 20 X-Agora dual-channel interactive players and more than 20 SpinetiX single channel HD digital signage players combine to play back media anywhere.
Sardi Design: www.sardidesign.com
Smart Monkeys: www.smart-monkeys.com
Madison Technologies (SpinetiX): 1800 00 77 80
Daktronics (LED Panels): (02) 9453 4600 or www.daktronics.com