Volvo’s Big Video Wall is Riding High
Digital signage is playing an increasingly significant role in vehicle showrooms, what with popularity of configurators, branding video, digital billboards and more.
Here’s an interesting case study of signage in this Volvo showroom in New York. The showstopper is a 5 x 7-panel video wall but it’s accompanied by a virtual-reality vehicle design room, five zones of audio and a Swedish-design-inspired coffee lounge.
According to Nick Ehr, boss of the AV integrator, Broadcast Systems, the video wall injected some tech challenges: “Because a 5 x 7-screen design results in a non-standard aspect ratio and pixel count, we required a scalable, flexible video distribution system, and we knew ClearOne could deliver. The dynamic abilities of the ClearOne View Pro solution made it the ideal choice, allowing for custom resolutions, content scaling, and splitting the video wall into any number of custom-sized frames, even across bezels.”
The video distribution solution uses a single ClearOne View Pro E120 Encoder to send signal to 35 ClearOne View Pro D210 decoders, one for each panel on the video wall. The ClearOne View Pro Panorama software and Console software allow operators to manage displays of any shape, size or resolution, which is becoming more important as companies opt for custom LCD and LED video walls that don’t have standard pixel counts or aspect ratios.
The showroom’s General Manager, Nelson Guerrero, was open about the store focusing more on brand awareness than sales, specifically noting that exciting video content can extol the brand’s values – family, safety, technology, design – in a way that no static advertisement or vehicle showcase can match. He also cited the benefit of using advanced display solutions to reach today’s consumers, based on the overwhelming role digital displays now play in our daily lives.
Broadcast Systems also installed a special colour management tool that allows the integrator to adjust the colour temperature and image specifications for the video wall. The wide range of custom capabilities ensures every future need can be met with minimal labor or hardware changes. The ClearOne system also manages content for two additional flat screen HDTVs in the showroom.
PAVT (ClearOne): www.pavt.com.au