Casey Central Shopping Centre leads the way with Interactivity Casey Central Shopping Centre is slick, modern and complete with just about every available amenity. But it’s also only 10 minutes drive from Westfield Fountain Gate Shopping Centre — the largest in that area of the outer eastern suburbs of Melbourne. Casey Central Shopping Centre had … Read more
Putting ‘active’ back into interactive play areas ‘Linger longer’. It rolls off the tongue but for every shopping centre manager it’s one of those crucial KPIs: ‘How do we keep our customers on site just that little bit longer?’ Increasingly, the answer is keeping the pre-schoolers happy. And the answer is very often an upgrade … Read more
Chadstone Shopping Centre has invested in kids’ Play Pods where digital interactivity is the main attraction. Story: Christopher Holder Vicinity gets it. As one of the largest landlords in the country and looking after the national retail jewel in the crown, Chadstone Shopping Centre, Vicinity understands ‘activation’. In previous issues of [DigitalSignage] we’ve mapped the … Read more
Box Hill Shopping Centre augmented reality Box Hill, in Melbourne’s east, has a huge Chinese community and is well known for the best dumplings in town. As you can imagine, then, Chinese New Year is a big deal in the area. Box Hill Central shopping centre worked with Interactivity on an augmented reality activation that … Read more
The Nobbies Centre’s Antarctic Journey takes visitors places they’re never likely to go thanks to some immersive digital signage and AV. IMMERSIVE SPACE Like icebergs calving from the Wilkins ice shelf, eccentrically angled screens dot the Nobbies Centre’s Immersive Space allowing visitors to walk through and explore the footage at their own pace. Taking care … Read more
The humble playground gets a firmware upgrade. Story: Christopher Holder The humble playground better watch out; it’s now being challenged by a digital, interactive, and responsive turbo-charged version that provides real time management and measurement data. Vicinity retail property management earmarked an area near its Box Hill North Shopping Centre food court as a children’s … Read more