Martin Salter reflects on his time driving digital innovation in Sydney Airport and what the future of digital signage will look like. Story: Martin Salter Forget about digital strategy. In a world where everything is digital then you need to be looking at your customer strategy rather than a digital strategy. You’ve heard the catchphrase … Read more
Martin is Head of Advertising & New Media at Sydney Airport, leading an integrated digital strategy which incorporates web, mobile, digital outdoor and an extensive digital signage network across the T1 and T2 terminals. Story: Martin Salter We are constantly fine-tuning the digital signage at Sydney Airport. It’s been an interesting journey as we form … Read more
From the moment you start daydreaming about that holiday, to getting yourself comfortable in seat 29E, Sydney Airport wants to join you on a digital journey. Story: Christopher Holder Much as changed since we last checked in with Sydney Airport (Issue 1). The Airport has identified all of the customer touchpoints and has closed the … Read more