iSign Can Offer a Deeper & More Direct Approach Coupons are huge. Maybe not so much here in Australia, although I think I’m the only person on the planet who pays full price for petrol (everyone else uses shopping docket coupons), but in the US coupons are a phenomenon. And they’re increasingly going digital. We’ve … Read more
Qantas Club Interactive QView Platform Qantas, together with oOh! Media, has launched ‘QView’, a new interactive digital content experience in Qantas Clubs and Lounges across Australia. This change is the first part of a major refresh of the entertainment Qantas offers customers, both on the ground and in the air. QView delivers relevant news, sport, … Read more
Macquarie Centre’s Big Travelator Canvas Australia’s largest curved, audible, fully animated digital ceiling panel, which spans the length of one and a half cricket pitches, has been delivered as part of the new out of home media offering being rolled out under AMP’s $440m redevelopment of its landmark Macquarie Centre. The innovative full motion digital … Read more
PCEC shows what’s possible Exhibition and convention centres may well have led the pack with its early uptake of wayfinding digital signage but the Perth Convention & Exhibition Centre is showing just how far signage has come in the conferencing space. It’s superbly integrated, featured in places, and seamlessly managed and controlled via a PADS4 … Read more
TechMedia’s Lift & Learn Turnkey Solution Here’s something that turned the head of DigitalSignage at the Integrate Expo in Sydney this August. DigitalSignage specialists TechMedia have put this clever turnkey solution together and called it ‘Lift & Learn’. It’s a perfect virtuous promotional and marketing circle, enriching the customer’s retail plonk experience as well as … Read more
Docklands Library’s Digital Wonderland The City of Melbourne has built the library of the future and it bears little resemblance to the traditional archetype of a community reading room. It’s an architecturally beautiful building that’s structurally and aesthetically reliant on timber. But from the outset the building provides a hint of the revolution that lurks … Read more
Stadiums and their sponsors will soon be connecting with fans and their smartphones like never before. Story: Christopher Holder The race is on. Every big stadium in Australia knows its future lies in being ‘connected’. Live sport is competing with lounge room big screens (with its cheap beer, no toilet queues, all-you-can-eat Cheezels and home … Read more
Winter chills trigger oOh!’s digital Dimetapp campaign Dimetapp’s latest national cold and flu advertising campaign featurse on oOh! Media’s digital retail and café screens just in time for the winter temperature drop. ‘Seasonal advertising? So what?’ I hear you say. Ah, this is where the Dimetapp campaign is smarter than your average bear. oOh!’s digital … Read more
Chemist Warehouse adds signage to its omni channel marketing… all 300+ stores. Chemist Warehouse is an Australian owned pharmacy which trades on offering great products, great prices and great service. With over 300 stores across Australia, Chemist Warehouse is continuously expanding and a clear market leader. Chemist Warehouse’s marketing strategy is strong. It’s gone with … Read more
Oakley’s concept store raises status of signage New York real estate commands primo prices, so every square foot counts when developing a new retail concept. Utilisation was a big consideration with the latest retail concept just launched by Oakley, the leading a sport and lifestyle brand. Oakley has opened a new 630sqm flagship store at … Read more