Big Story Bridge Screen for oOh! Outdoor advertising has reached ‘new heights’ in Brisbane’s CBD with the launch of Queensland’s biggest and smartest digital billboard on the Story Bridge. oOh! Media now lights up Brisbane skies with a Daktronics 16mm-pitch LED screen that not only proves size does matter, but has the capability to carry … Read more
Smart Billboard Picks Cars Out Is this the smartest billboard in the world? We’ve all seen or heard of some fantastic billboard activations that respond to RSS feeds such that they appear to react to a train departing or a plane flying overhead, but what about a sign that recognises vehicle makes and models, and … Read more
Specialist Wayfinding for Huge Hospital Story: Christopher Holder Hospitals freak me out. Mostly I’m there for a less than happy reason (the maternity ward notwithstanding), and they’re generally large and labrythine. The helpful dear at the front desk does her best, but after the “third right, second elevator to Level 3” I’m already lost before … Read more
USC’s Immerse Studio Located in University of the Sunshine Coast’s new $33m Learning and Teaching Hub is the Engage Research Lab, which investigates and develops interactive technologies. It boasts a variety of hi-tech spaces designed for learning and collaboration, including an impressive Immerse Studio. The ‘Immerse’ studio provides viewers with 270-degree in full high definition. It’s … Read more
Starwood’s New Ideas Factory Starwood Hotels & Resorts Worldwide has unveiled Starlab, the company’s new brand innovation studio located in Manhattan’s Garment District. Design-led with the “spirit and agility of a start-up”, Starlab brings together a cross-section of the company’s digital, design and luxury brand teams in one urban office for the first time. The … Read more
Is this the best screen in Australia? Story: Christopher Holder Australia’s best? There’s plenty of reasons to believe so. This APN Outdoor install at Sydney International Airport’s departures hall is a doozy. Supplied by Screencorp, this 2.5mm pixel-pitch LED screen measures 8.8m x 2.7m, is 2200 nits, and resolves 2.81 trillion colours. The screen can … Read more
Verizon Push In-Store Boundaries Verizon Wireless is turning up the wow factor in stores and malls around the US, from its two-storey flagship store in Chicago to the Mall of America in Minneapolis, to Houston, Santa Monica, and Boston. One of the first video features customers see when entering the stores is the ‘Brand Focal’, … Read more
Wuxi Inter IKEA takes advantage of Daktronics LED tech As LED technology evolves, customers and architects continue to take advantage by creatively lighting up every type of space imaginable. Most recently, Wuxi Inter IKEA Center Property Company Ltd. in Wuxi, China, installed a large video display and covered a three-storey glass lift shaft with freeform … Read more
Kew Junction’s Moving Digital Makeover Octopus Media has embarked on another re-development; this time at its landmark Melbourne location at Kew Junction. This site upgrade to a new state-of-the-art LED screen is the first stage of the development with a future plan to wrap the entire site with digital screens. The digital sign is viewable … Read more
Innovation in the outdoors gets noticed Everywhere you turn today you see, and often rely on, some form of digital signage. With advancements in technology, allowing digital to operate effectively in the outdoors, it’s no surprise. The direct benefits digital delivers in the outdoor space is now being fully recognised in all areas of our … Read more