ADS DON’T SUBTRACT

Ads Don’t Subtract. But We Delight In The Creative  Issue 1 of DigitalSignage was throbbing with expectation. Like pundits the world over we were barracking for ‘critical mass’, breathlessly anticipating the signage ‘tipping point’, when the messiah would come and legitimise digital signage as an advertising platform.  If only there were enough connected screens around … Read more ADS DON’T SUBTRACT

DIGITAL DEXTERITY

The Digital Wall at Central Park is not your average shopping mall digital signage. Story: Christopher Holder          Photos: Peter Bennetts Central Park is a huge $2b urban development. Frasers Property and Sekisui House have taken the old brewery site and turned the prime inner west central Sydney location into a hub … Read more DIGITAL DEXTERITY

MINI MONSTER

Mini Art Beat: Live streamed mobile LED car art turns corner. Story: Christopher Holder The Mini brand has been cultivated to embody everything that hip and urban. Mini drivers are self-consciously cool, contemporary and plugged in. So how about this for a marketing stunt: build a special Mini that’s a mobile piece of visual art. … Read more MINI MONSTER